I am an award-winning, results-oriented, bilingual, energetic, happy and hard-working Creative Director, graphic artist and conceptual powerhouse. Passionate about creating brands, doing things that are new and unique and that grab the consumer by his/her heart.
You can find me singing in Spanish in the hallways or talking in my more loud than normal voice (or so people have told me). I am honest, straightforward but most importantly full on dedicated about what I do and the clients I work for.
Previously I have worked at JWT San Juan. There, I had the pleasure of working with worldwide brands like Unilever, Ford, Nestle and Listerine. And even had the opportunity to represent Puerto Rico, twice, at the Young Creatives competition in Cannes. It was a treat. I was also honored to work on award-winning creative that even made the Gunn Report. Awards came from the London Festival, New York Festival, FIAP, Clio and even a shortlist at Cannes.
My love for traveling and exploring took me to Boston 12 years ago where I discovered ism and fell in love with Travel and Leisure Marketing. It is a totally different way to sell but it is still selling. I have worked here with clients like Four Seasons, Emirates Airline, Barbados, American Express Travel and more recently Palace Resorts. Being a Travel marketing agency I got the pleasure to travel to some amazing places, including Dubai. Wow! Later on, the last three years I went back to product advertising at Connelly Partners, working with clients like Foxwoods, Gorton's Seafood and Salem Five Bank among others.
I am thankful for my journey so far, but there is still much more creativity inside me, in both languages (English and Spanish). I live for this, I work really hard and ENJOY it. You have to.
A general work history:
Connelly Partners (Boston, MA)
August 2014 - July 2017
ISM Travel & Leisure Marketing (Boston, MA)
November 2005 - August 2014
JWT San Juan (Puerto Rico)
August 1999 – September 2005
For a detailed work history and positions,
check out my profile on Linked In:
Associate Creative Director / Art director
2014 – 2017 • Boston, MA
At Connelly Partners, I worked on major accounts, across a wide variety of mediums, including traditional, digital and social media. Among the clients I worked on was Foxwoods Resort Casino where I managed a team of 15 people, and an enormous volume of work that averaged over ten jobs per day varying from print ads, to a Bingo flyer to a TV ad. I was also part of the team that won the Gorton’s Seafood account and helped revive the fisherman as the brand’s icon. Our campaign and social content ideas were so well liked by the client that they parted ties with their long-standing AOR and CP became their agency across all channels. At CP, I also worked in pharma with Afaxys, healthcare with the South Shore Health System and retail with Hartmann luggage. Daily, I gave instructions to the team and managed the studio’s creative. All with a smile on my face and passion in my heart.
Art Director / Associate Creative Director
ISM • Travel & Leisure Marketing
2005 – 2014 • Boston, MA
I had always worked on products until I started working at ISM, where I fell in love with travel marketing. Traveling is one of my favorite things and this position allowed me to sell an experience and a feeling. I cultivated a completely new talent for speaking to people’s aspirations and emotions while working on print ads, web sites and apps for such clients as Four Seasons Hotels and Resorts, the island of Barbados (Rihanna was even in our first ads), Tauck River Cruising, Palace Resorts and UNESCO. I also was part of the team that helped launch Emirates Airline to the US right after September 11th, working as the lead art director for six years, while the airline grew from one departing city (NYC) to eight, including Los Angeles, San Francisco, Toronto and Houston.
My work at ISM won awards from HSMAI (including “Best of Show”) for Emirates Airline and Hatch Awards for Lazarus House and various logos.
JWT San Juan (Latin American Agency)
1999 – 2005 • San Juan, PR
I began my career at JWT. Instead of starting as a studio designer, I was immediately assigned to a team that conceptualized and came up with ideas that involved print ads, brochures, POP and even TV commercials. At one point, I was in charge of all the artwork for Plaza Las Américas (the biggest shopping mall in the Caribbean). At JWT, I learned to be flexible and to clearly shape and articulate my thoughts and ideas while working with such clients as Pfizer, Unilever and Ford Motor Company. I was also involved in the conceptualization, production and editing of many award-winning TV commercials. During my six years at JWT, it evolved from being an agency run by the brand department to one that was completely committed to strategic creative. It became the number one agency in Puerto Rico and among the top 100 in the world.
I was able to create a lot of award-winning work for Ragu Sauce. The “Girl” and “Father & Son” commercials I created garnered awards and recognition from Clio, FIAP
Rochester Institute of Technology.
BFA: Graphic Design
1995 – 1999 • Rochester, NY
Silver (Foxwoods), Hatch Awards (“Playing Cards” New England Award Show)
Employee of the Year, Connelly Partners (EMPLOYEE OF THE YEAR For giving an extra effort and for work that goes beyond your job description)
Merit (Moon Palace Resorts Brochure), Graphis Annual
Silver (Lazarus House), Hatch Awards (“Menu Boards” – New England Award Show)
Silver (Lazarus House), Hatch Awards (“Return to Sender” New England Award Show)
Silver (UNESCO GSTC Logo), Hatch (Logo for Sustainable Tourism Council – New England Award Show)
Shortlist (Ragu Sauce TV), Cannes Advertising Festival (Unilever – Ragu Sauce “Father & Son”)
Silver and Gold / Ragu Sauce “Girl”, Clio, FIAP, El Sol, London Festival, Gunn Resport (One of the most successful adds of the year.)
Young Creatives Competition (represented Puerto Rico), Cannes Advertising Festival (Represented Puerto Rico at the Young Creatives Competition in Cannes)
Plaza las Americas (Biggest shopping mall in the Caribbean) Ford Motor Company United Nations - GSTC The island of Barbados Four Seasons Hotels & Resorts Pfizer Palace Resorts Gorton's Seafood Truck River Crusing Unielever Foxwoods Resort Casino Ragu Sauce Lazarus House South Shore Hospital All Sato Rescue Affaxys Pharmaceuticals Harvard Graduate School of Education Best Western
Thinking about visual solutions for a concept Following the strategy Bringing to life old tired brands Conceptual thinking Social Media Campaigns Experiential Brand Executions Award-winning advertsing in English and Spanish Positive attitude Good client communication skills
Graphic Design Logo deveopment Positive attitude, passion and enthusiasm Tv commercials creation and production Able to lead photo shoots Conceptual powerhouse Can talk and write Spanish Visually engaging and unique websites that work! Create Social Media campaigns Great as a mentor to younger designers Ability to lead a creative team with energy and good vibes Can create experiential designs