St Lucia • Brand Campaign

Description

I created this campaign for the Caribbean island of St Lucia, and their tourism board.

The theme of the campaign was “The Height Of the Caribbean”, so I built the brand visually on the concept of the Piton mountains, which are the pride and joy of the island. As you ascend, things get better.

Ads represent different themes, the Pitons themselves (nature), Cuisine and Romance.

Role

ACD / Art Director

For

St Lucia Board of Tourism

Type

Print Campaign