St Lucia • Brand Campaign


I created this campaign for the Caribbean island of St Lucia, and their tourism board.

The theme of the campaign was “The Height Of the Caribbean”, so I built the brand visually on the concept of the Piton mountains, which are the pride and joy of the island. As you ascend, things get better.

Ads represent different themes, the Pitons themselves (nature), Cuisine and Romance.


ACD / Art Director


St Lucia Board of Tourism


Print Campaign