Palace Resorts are a group of all-inclusive hotels in Mexico and Jamaica.
A modern rebrand that broke through the sea of sameness in vacation magazines.
We gave them a unique voice that had “swagger”. We gave them a unique graphic element element: the crest. All living under their existing tagline: “Live the Palace Life”. We also got to do photoshoots to highlight the property with the amazing Dana Neibert. (who has shot Four Seasons Resorts)
Before we even had print ads, they had compromised a buy of a gigantic unit in Times Square. We got together and made it happen buying stock footage and made Palace look like an amazing place. Check it out!
For the second campaign we also wanted to break through the clutter. Using black and white imagery with using just small piece of the resort on the sunglasses, as a reflection. They appear like a more upscale all-inclusive resort.
Travel Agents and consumers started to recognize the brand, the crest. Occupancy rates have been up and stayed up.
Moon Palace brochure award:
Graphis Annual – Merit
Associate Creative Director / Designer of Print Ads / Supervisor of Photo Shoots / Supervisor or Brand Voice and Guidelines
Print Ad Campaign, On Property, Logos, Rebrand, Tone
Photography by Dana Neibert
Jonathan Plazonja, Matt Kaiser, Rodolfo Gonzalez, Yamuna Hopwood, Scott Ferguson