Palace Resorts are group of all-inclusive hotels in Mexico and Jamaica. They wanted a modern rebrand that broke through the sea of sameness in vacation magazines. We gave them a unique voice that had “swagger”. The unique element of the crest and “Live the Palace Life” made them different. We also got to do photoshoots to highlight the property with the amazing Dana Neibert.
As a surprise, before we even had print ads, they had bought a gigantic unit in Times Square. We got together and made it happen buying stock footage and made Palace look like an amazing place. Check it out!
For the second campaign we also wanted to break through the clutter. Using black and white image with just a small piece of the resort on the sunglasses, as a reflection, we achieved that. Palace ads now looks more upscale.
Results: Travel Agents and consumers started to recognize the brand and occupancy rates have been up since I worked on the account.
Moon Palace brochure award:
Graphis Annual – Merit
Associate Creative Director / Designer of Print Ads / Supervisor of Photo Shoots / Supervisor or Brand Voice
Print Ad Campaign, On Property, Logos, Rebrand, Tone
Photography by Dana Neibert
Jonathan Plazonja, Matt Kaiser, Rodolfo Gonzalez, Yamuna Hopwood, Scott Ferguson