Harvard needed brochures created for their Continuing Education Program.
The problem: The word “Harvard” was causing intimidation and people weren’t signing up. The misconception was that the programs were expensive and too complicated.
The solution: Make the brochures more friendly and easier to read, like a friend talking to you. All in all, we created 12 brochures, and the programs were filled faster than ever.
ACD / Art Director
Harvard Graduate School of Education