Description

Harvard Graduate School • Collateral

Harvard needed brochures created for their Continuing Education Program.

The problem: The word “Harvard” was causing intimidation and people weren’t signing up. The misconception was that the programs were expensive and too complicated.

The solution: Make the brochures more friendly and easier to read, like a friend talking to you. All in all, we created 12 brochures, and the programs were filled faster than ever.

Role

ACD • Art Director • Conceptualization • Managed creative doing artwork

For

Harvard Graduate School of Education

Type

Brochures • Mailers

Creative Team:

Bob Minihan, Chhorvy Ly