Fiesta Inn • Brand Identity


The Fiesta Inn logo needed to be redesigned as part of the hotel’s remodeling process. In the redesign, Fiesta Inn wanted to appeal primarily to business travelers.

The word “Fiesta” was hard to relate to a business hotel, so I focused the identity around the initials FI. The colors chosen reflect the new interior decor.

The logo has started to be used in their new hotel signage. (see images above).

Logo – AWARD: Bronze Hatch Bowl


ACD / Art Director


Fiesta Inn – Business Hotels


Logo, Brand Identity