I was part of the team that helped launch Emirates Airline to the US right after September 11th, working as the lead Senior Art Director for six years, while the airline grew from one departing city (NYC) to eight, including Los Angeles, San Francisco, Toronto and Houston.

Emirates • App & Immersive Online

Destination Radio App (2009)
• What better way to highlight Emirates' 180 destinations than to hear music from each? I helped launch the Emirates Destination Radio, an app that lets people tune into live radio from around the world. (This was before Spotify or Pandora even existed)

Emirates A380 Launch Screen Takeover
• The day Emirates launched their double-decker A380 plane in JFK, we did this takeover of the front page of, to promote the A380's biggest feature: an on-board shower spa. With a mixture of filming and animation, we made it look like the screen was fogging up, just like it would in the shower. The takeover was so successful that it became a global standard for Emirates. Every time a new market launched the A380 they ran the takeover, translated into their own language. (over 14 languages)

Emirates YouTuBe Channel
• We created a whole online platform to reveal the new Emirates 777. That included 3 online videos with graphics created by me. (one shown above). The only assets we had where already created videos and we added a script and visuals.


Art Director • Conceptualization • Supervisor of installation • Check app every time they had a sample • You Tube channel video creation


Emirates Airline


Worldwide Music Telephone App • Online Page Takeover • You Tube Channel

Creative Team:

Bob Minihan, Grady Winch, Max Pfenninghaus, Matt Kaiser