Shortlisted at Cannes AdvertisingFestival

Description

These are TV spots I created while at JWT San Juan for Ragú. The campaign theme was “The Secret is in the Sauce”. We wanted them to have no dialogue, just a story that showed a real human truth, that could connect with consumers.

Awards:
“Father & Son”
Cannes Advertising Festival – Short List
London International Festival
New York Film Festival
Clio Awards
The Gunn Report
Shots Magazine
The Association of Hispanic Advertising Agencies (AHAA)

Ragú “Spaguetti Girl” TV Commercial;
Cuspide (PR awards)
Gold; FIAP (Iberoamerican Festival)
Bronze; Clio Awards
Bronze, El Sol (San Sebastian, Spain)
Bronze, London International Festival
Finalist, New York Festival
Gunn Report 2005 (100 most awarded TV Commercials of 2005)

Role

Art Director / Conceptualization / Casting / Production and Supervision of TV commercial

For

Unilever-Ragú

Date

2004-2005

Type

TV Commercials

Creative Team:

Jaime Rosado, Rafa Sepulveda, Sofia Gonzalez