Gorton's Seafood Social Campaign

Debuted on Facebook with:
• 9 social videos
• 2 Tasty branded videos
• Tons of product-focused ads

Long Form Social Video

Long Form Social Video

Long Form Social Video

Long Form Social Video

Long Form Social Video

Short Social Video (7 sec)

Short Social Video (7 sec)

Short Social Video (7 sec)

2 “Tasty” Gorton’s branded social videos

On the News!

On the News!

Shopper Marketing targeted towards “Lent” period.

Example of new POP display designs, new tone, new cleaner look, new photography.

Example of new POP display designs, new tone, new cleaner look, new photography.

Shopper Marketing – Consistent with the new Gorton’s image everywhere else.

Description

We were tasked to bring Gorton’s seafood into the new millennium. The strategy and creative idea was to relaunch Gorton’s iconic fisherman, introduced in 1975. Have him own “Trust” again.

We filmed 6 social videos for this campaign and many gifs.
The fisherman is a fish out of the water in all situations. Each video had more than 1M views. And the media covered the story.

Along with the social campaign and posts, a redesigned website and new POP displays were designed to highlight Trust and the amazing food.

Director: Mark Bernstein from SNL

Role

Associate Creative Director

For

Gorton’s Seafood

Date

November 2016

Type

Social Campaign • Pop Display Redesign

Jonathan Plazonja (E

Michelle Ellis (Sr Copywriter)

Mark Bernstein

Director (fromSNL)