Foxwoods wanted to be advertised as a Resort rather than just a casino. We created 7 15 sec ads that talked about each of the benefits of Foxwoods, from amazing food, to shopping and entertainment. We used comedy as a method to deliver the message and at the end we modernized the Foxwoods song into a sting to make it recognizable.
Because there’s gaming, then there’s Foxwoods.
For print we created a branding campaign called “Wonderstruck”, where each person is struck by a moment of Wonder or amazement. Also created simple card ads for special events at the casino, or to celebrate LGBT week.
On my own, with my brother, we got a Puerto Rican DJ (one of the best in the world) producer to create the Foxwoods song with lyrics. it has never been used but we thought it would modernize the brand.
Card print ads:
AWARD: Hatch Award, Silver
Associate Creative Director / Art Director / Team Leader of 10 people
Foxwoods Resort Casino
TV – Print – Music – Social – POP – On Property signage