The Beanery at Stowe Mountain Vermont

The Beanery is the gathering place at the heart of the plaza to meet friends, swap stories and recharge for the next outdoor adventure.

We had about a week to come up with this logo for a new Coffee store in Stowe Ski Resort. The idea came to life when I thought about a coffee bean. Inside the coffee been there are two white marks that resemble the path of someone skiing.

They used the logo in the wood sign outside the store and produced a lot of merchandise. This target is very upscale, fancy coffee cups, t-shirts and even baseball caps were created for sale. Also the “Bean” was used as a decoration element in the wall around the store.


Logo Designer • Sign Designer • Logo Concept Creator


The Beanery Stowe Mountain Vermont



Creative Team:

Eric Sutton