The Beanery at Stowe Mountain Vermont

We had about a week to come up with this logo for a new Coffee store in Stowe Ski Resort. The idea came to life when I thought about a coffee bean. Inside the coffee been there are two white marks that resemble the path of skis.

They used the logo in the wood sign outside the store and produced a lot of merchandise. This target is very upscale, coffee cups where fancy, and they even created t-shirts, baseball caps. Also the “Bean” was used as a decoration element in the wall around the store.

The Beanery is the gathering place at the heart of the plaza to meet friends, swap stories and recharge for the next outdoor adventure.


Logo Designer • Sign Designer • Logo Concept Creator


The Beanery Stowe Mountain Vermont



Creative Team:

Eric Sutton